How We Distribute Books

Historically, the strongest barrier between independent authors and sales has been distribution. This divide has become even more expansive over the past decade as a result of dramatic consolidation in the book industry.

Unlike many publishing resources for independent authors, Emerald Book Company is an established national distributor. We make books available to wholesalers, national bookstore chains, and independent bookstores online retailers, and more. We manage inventory, handle shipping and fulfillment, and take care of accounts payable and receivable. In addition to distributing the titles we publish, Emerald distributes select books with significant sales potential from small and independent publishers.

Emerald Book Company's distribution model is revolutionary in the industry, finally offering a viable alternative for independent authors and small presses. The foundation of our model is

• Selective acceptance of new clients: Emerald Book Company is known for representing the best in small and independent publishing. To offer credibility and clout to our clients, we only work with top-quality books.
• Responsive interaction with our clients: Like all partnerships, the success of publisher-author and distributor-publisher relationships depends on a clear, free-flowing communication model. At Emerald, we work closely with our clients, setting up open, positive, interactive relationships from the beginning and then following through with regular correspondence.
• A sales-focused marketing division that works directly with the distribution team: Emerald's marketing programs are the first of their kind in the book industry. We concentrate on sales and link distribution with consumer marketing efforts.
• Progressive agreements and distribution terms: We believe independent authors and small presses need partnerships that support their growth, rather than ones that strip them of all power.

The standard distribution model allows for little movement within the system, but at Emerald, we give the power back to our clients and foster partnerships based on expansion and freedom. We offer Nonexclusive agreements: We encourage our clients to establish a solid customer base and industry network for direct sales. This is an imperative part of building a publishing career and one way we support the growth of our clients. Our nonexclusive policy is based on an unwavering commitment to the business philosophy of abundance.

No minimum commitments: The standard distribution model typically demands a one-year minimum term of exclusive distribution rights. This means authors and publishers have to assume the heavy risk of being trapped in an unproductive distribution contract during the most important period of their book launch. In contrast, Emerald's partnerships are founded on--and sustained by--mutual benefit rather than restrictive legal agreements.