How We Market Books

Emerald Book Company's mission as a publisher and distributor is to develop independent authors and grow small presses. Staying true to this purpose, we built a book marketing organization that is creative, expansive, and sales focused. In a field crowded with demand-generating marketing initiatives that are vital but often produce mixed results, Emerald has designed marketing programs that concentrate on building sales and connecting supply with demand.

We divide book marketing into three critical components:

Supply chain marketing
Online marketing
Publicity

Emerald provides services for all of these elements except publicity. Emerald will work closely with your publicist to tie your demand to distribution while we focus on supply chain marketing and online marketing--both sales-generating initiatives.

For more information about our marketing programs, submit your title or contact us.